Mercantile, Apple’s primary authorized distributor in Pakistan, has confirmed through its partner network that the iPhone 17 series is now officially on sale in the country. The arrival of the new lineup brings officially registered devices to local consumers with full support and documented availability.
The range includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and the exceptionally thin iPhone Air. All models carry PTA approval, ensuring network compatibility and official warranty coverage—an important distinction from unauthorized imports that often lack registration and after-sales service.
Pricing for the iPhone Air starts at PKR 480,000 for the 256 GB model, while the 1 TB option is listed at PKR 646,500. The standard iPhone 17 begins at PKR 399,000, with the 512 GB variant priced at PKR 482,500.
Among the Pro models, the iPhone 17 Pro is priced at PKR 520,500 for 256 GB and PKR 686,500 for the 1 TB version. The top-tier iPhone 17 Pro Max starts at PKR 565,000 and reaches PKR 898,500 for the 2 TB option, making it the most expensive device in the lineup.
Prices in Pakistan remain noticeably higher than U.S. retail levels—in the U.S., the iPhone 17 Pro Max starts at $1,199—largely due to import duties, taxes and PTA registration costs. The official launch through Mercantile means Pakistani buyers can rely on authorized warranty and legitimate registration when purchasing these devices.
Consumers are advised to confirm stock and model availability with Mercantile’s partner retailers and to verify PTA approval and warranty terms at the time of purchase to ensure full after-sales protection.
