A three-day training brought together faculty members from eight universities in Islamabad and Rawalpindi to strengthen media literacy and digital rights awareness across higher education institutions. The programme was organised by CPDI as part of a European Union supported initiative and jointly implemented with Individualland under the project ‘Strengthening Media Persons’ Capacity and Engagement for Human Rights and Fundamental Freedoms’.
Sessions explored the evolution of media, the rising tide of misinformation, and digital threats to democratic processes, with particular attention to how gender is portrayed in online content. Trainers highlighted the growing influence of AI and social media algorithms on news flows and public opinion and encouraged practical approaches to bolster critical thinking and digital resilience among students and staff.
Participants received materials and facilitation guidance so they can lead follow-up sessions at their respective universities, extending the reach of the training. By embedding media literacy into classroom discussion and campus activities, faculty aim to equip students to identify misinformation, defend digital rights, and engage responsibly with online platforms.
The activity included collaboration with local and international partners including the European Union in Pakistan, the Institute for Research, Advocacy and Development (IRADA), the National Cyber Crime Investigation Agency, and Media Matters for Democracy. Organisers said the training supports ongoing efforts to build informed academic communities that can respond to digital-era challenges while upholding human rights and fundamental freedoms.
