ISLAMABAD: Pakistan Telecommunication Company Limited (PTCL) has signed a partnership agreement with myco to offer its customers an exclusive 50 per cent discount on the monthly English Premier League (EPL) subscription for the entire duration of the league.
PTCL, Pakistan’s largest integrated telecom and ICT services provider, said the offer would be available to all its customers, irrespective of their connection type. myco, a Web3-enabled international video streaming and entertainment platform, holds the official and exclusive streaming rights to the EPL in Pakistan for the 2026-27 season.
The collaboration brings together PTCL’s customer base and billing ecosystem with myco’s digital sports entertainment offering, providing Pakistani football fans with a convenient and affordable way to follow the English Premier League throughout the season.
According to PTCL, the partnership is part of its efforts to expand its consumer services and value-added services ecosystem by bringing relevant digital experiences within customers’ reach. The subscription process has been digitalised, and the payable amount will be added to the customer’s monthly PTCL bill.
Commenting on the agreement, PTCL Chief Marketing Officer Amad Khan said PTCL had always focused on evolving customer experience beyond connectivity by bringing together services that add utility and convenience for customers.
“This strengthens our standing as a 360 degree digital lifestyle partner for our customers that goes beyond simply keeping customers connected to enriching the many ways they live, work and engage in the digital world,” he said.
Umair Masoom Usmani, Founder and Group CEO of myco, said the platform’s focus had always been on making premium entertainment and sports more accessible, affordable and convenient for audiences across Pakistan.
“Our partnership with PTCL is another step towards that vision. By offering PTCL customers 50% off on myCo subscriptions, along with the convenience of paying directly through their PTCL bills, we are simplifying the streaming experience and bringing greater value to households across the country,” he said.
PTCL said the collaboration would enable it to continue integrating relevant third-party services into its customer experience, creating value through convenience, accessibility and a seamless digital journey.
The 50 per cent monthly discount will remain available to PTCL customers for the duration of the English Premier League through May 30, 2027. Customers can subscribe to the offer through the UPTCL App at https://uptcl.ptclgroup.com/Mjc3 or by visiting https://ptclflashfiber.com/Home/PTCLMyco.
