The Pakistan-U.S. Alumni Network (PUAN), in collaboration with LMKT and supported by the U.S. Mission to Pakistan, conducted the third day of their five-day PUAN Masterclass at the National Incubation Center in Karachi, focusing on enhancing alumni capabilities in marketing, innovation risk management, and deepening their understanding of Karachi’s dynamic entrepreneurial ecosystem.
Participants took part in expert-led sessions exploring essential topics, including effective marketing strategies and aligning sales objectives with overall business goals. These detailed sessions were designed to equip alumni with practical skills and knowledge essential for business growth and competitive market positioning.
In addition to interactive workshops, participants visited key entrepreneurial hubs in the city, including The Hive, a prominent co-working and incubation space known for fostering innovation and startup culture. Another highlight of the day’s activities was a visit to the Institute of Business Management (IoBM)’s Shahjehan Syed Karim Incubation Center, where participants engaged with accomplished entrepreneurs and startup founders who shared insight into Pakistan’s evolving innovation landscape.
Throughout these visits, alumni interacted closely with industry leaders, gaining first-hand perspectives on real-world business challenges, market opportunities, and industry best practices. The day’s comprehensive program enabled participants to deepen their industry networks and strengthened their capacities to drive innovative solutions within Pakistan’s entrepreneurial ecosystem.
