Ahmad Shafiq attended the 26th General Assembly of the World Tourism Organization in Riyadh from November 7 to 11, 2025, representing Pakistan as Founder, President and CEO of the College of Tourism & Hotel Management Global. His presence placed Pakistan’s hospitality education and tourism potential on a prominent international platform.
As the first Pakistani education leader from the hospitality sector to participate in the UN Tourism Assembly, Ahmad Shafiq highlighted the country’s commitment to sustainable tourism and world-class hospitality education. His attendance underscored a national vision that links education, industry standards and responsible tourism practices.
Under his leadership, COTHM Global has forged global partnerships and set benchmarks that strengthen Pakistan’s footprint in international tourism forums. Observers noted that this representation reflects growing recognition of Pakistani institutions in shaping inclusive and innovative tourism development.
The 26th General Assembly, marking UN Tourism’s 50th anniversary, convened global policymakers and sector leaders to advance the Sustainable Development Goals. Ahmad Shafiq used this forum to promote collaboration, education-driven workforce development and initiatives that position Pakistan as a constructive partner in regional and global tourism dialogue.
Industry voices describe him as a transformative leader whose work bridges education and industry, helping to ready Pakistan for a more connected tourism future. His participation at the UNWTO assembly reaffirmed national resilience and capability, offering a clear signal that Pakistan is advancing toward internationally recognised roles in hospitality and sustainable tourism.
