Apple CEO Tim Cook has announced that artificial intelligence will be even more significant than the iPhone for the company, signaling a bold new direction for the tech giant. Despite entering the AI field later than some competitors, Apple is making substantial investments to ensure it becomes a leading player in the industry.
To strengthen its position, Apple is developing custom AI server chips. These chips will allow Apple to operate its new “Apple Intelligence” features privately and at scale, addressing privacy concerns while delivering powerful capabilities. A major upgrade is coming for Siri as well, with plans for a complete revamp to make the digital assistant far more useful and intelligent than before.
Apple is also expanding its workforce, hiring thousands of AI engineers to accelerate development. Beyond software, the company is hinting at the launch of groundbreaking new devices, including a much-rumored foldable iPhone. Although Apple missed the early momentum in the AI revolution, it is confident that its methodical approach will ultimately help it dominate the space as the technology matures.
