The TDAP Women Entrepreneur Division partnered with CIRCLE Women Association and the Sialkot Women Chamber of Commerce and Industry to deliver a two-day Digital Literacy Program aimed at empowering women entrepreneurs with practical digital skills, online business readiness and tools to access broader markets. The programme focused on hands-on learning to help participants apply digital techniques directly to their enterprises.
Ms. Ayesha Mehmood from Circle Women Association led an interactive session attended by 35 enthusiastic participants who took part in practical exercises and live demonstrations, gaining confidence to move their businesses online. Emphasis on Digital Literacy enabled attendees to see how simple digital changes can improve visibility and operations.
Trainers integrated topics such as digital presence and branding essentials with social media marketing and content creation while reviewing online selling platforms and marketplaces, financial literacy for business growth and the use of AI tools in business management. The combined modules offered a clear pathway from establishing an online identity to selling and scaling sustainably.
Organisers said the collaborative effort encouraged participants to shift from traditional business models to a digitally driven mindset, preparing Sialkot women entrepreneurs to pursue opportunities beyond borders and connect with new customers. With Digital Literacy at the core, attendees are better placed to adopt digital strategies that support growth and competitiveness.
