LAHORE: LAAM Fashion Week (LFW) continued its second edition in Lahore on Saturday, October 24, 2026, with Day 2 bringing together retail-ready fashion businesses, established high-street labels and designer showcases across three runway presentations.
Co-created by LAAM and Design651, the fashion week continued its runway-to-e-tail model, aiming to connect physical runway presentations with digital discovery, access and commerce while presenting the breadth of Pakistan’s fashion ecosystem.
Day 2 opened with the LFW Retail Runway, featuring Allure by Izna Hamza, Truba and ALLYS. This was followed by LFW Edit, which brought together Hathghar, Beygum Bano, Almirah and Collected XX. The evening concluded with a Designer Showcase featuring Parishae Adnan, DUNO by Hassan & Yahsir Waheed, Emraan Rajput and Jugnu Studios by Hussain Rehar.
In line with LFW’s digital-first approach, Season 2 is being livestreamed through the LAAM App and the LAAM Fashion Week website. ARY Plus, the Official OTT Partner, is also livestreaming the runway for audiences beyond the venue.
LAAM Fashion Week Season 2 is powered by Haseens and Skynet, described as long-term partners and homegrown brands that share LFW’s commitment to strengthening Pakistan’s fashion ecosystem. ARY Digital Network is the Official Media Partner, SALT is the Food Partner, and LFW is presented in association with Mercantile | Apple Authorized Distributor.
The event is co-founded by LAAM and Design651, with HSY as Event Director. Nabila and N-Gents are the Backstage Partners, Zero Makeup and Nabila Haircare are the Beauty Partners, and Maheen Kardar is the Executive Director Designer Experience and Curation. Event production is by JBnJaws, Lotus is the Strategic Communications Partner, and livestream and connectivity are by AI Solutions.
LFW Retail Runway
The first show of the day continued LFW’s work with manufacturing-led and retail-ready fashion businesses. Building on the Ramp Readiness Programme introduced during the inaugural edition, the platform works with participating businesses to translate production and retail capabilities into stronger consumer-facing fashion identities, connecting manufacturing strength with design, storytelling and market access.
Allure by Izna Hamza presented Heritage Reimagined, a contemporary interpretation of cultural memory and the ways heritage can evolve through modern fashion. The collection combined mixed silhouettes, craftsmanship, texture and cultural narratives, reconsidering traditional design codes through a refined contemporary lens. Each look explored the tension between the familiar and the unexpected, with detailing and construction allowing timeless references to take new forms.
Truba brought a romantic vision of occasion wear to the runway, balancing traditional craftsmanship with a versatile range of silhouettes. The collection moved between voluminous floor-sweeping lehengas, flowing anarkalis, shararas, ghararas and sleek straight-cut kurtas, finished with dupattas that added movement and drama. Its palette included wine, crimson, mustard, teal, sage green, blush pink, champagne and deep plum, complemented by zardozi-inspired embroidery, ornate borders, floral motifs, sequins and metallic threadwork.
ALLYS presented Diwani, a collection rooted in South Asian elegance, traditional craftsmanship, heirloom dressing and the grandeur of Pakistani weddings. Drawing on royal architecture, traditional floral motifs and heirloom jewellery, the collection used deep maroons, ruby reds, antique golds, ivory, champagne and muted sage. Zardozi-inspired embroidery, sequins, pearls, crystals and ornate borders added richness, while silhouettes included intricately worked bodices, flowing kalidars and statement dupattas.
LFW Edit
The second presentation of Day 2, LFW Edit, spotlighted contemporary and high-street fashion businesses with strong consumer identities in Pakistan and internationally. The platform gave these brands the opportunity to translate their retail identities into a more editorial fashion week context, allowing their design language and creative direction to take centre stage.
Hathghar presented Khazana: A Tale of Craftsmanship, a collection of sarees, kalidar kurtas, ghararas and churidaars conceived as wearable art. The bindi appeared as a recurring polka-dot motif, symbolising femininity and artistic expression. Handblock printing, handloom weaving and handmade details, including beads, motifs and tassels, gave the collection an artisanal quality, while an earthy palette drew from geography, culture and craft.
Beygum Bano presented Dynasty, Untamed, built around the collision between imperial structure and the raw, instinctive energy of the wild. Inspired by the idea of a woman elegant by heritage but wild by nature, the collection explored dualities between refinement and freedom, structure and instinct. Shangai fabrics were deconstructed and contrasted with animal patterns and fluid botanical imagery.
Almirah presented Takhayyul, a collection rooted in the Urdu art of imagination and the meeting of nature with creative expression. Earthy browns, forest greens, deep blues and muted neutrals formed the palette, while embroidery, textured patchwork, abstract motifs and handcrafted embellishments drew from the raw beauty of the natural world. Relaxed tunics, fluid wide-leg trousers, oversized jackets and dramatic outer layers shaped the collection’s organic yet contemporary silhouette.
Collected XX presented The Shah Alam Archive, a Fall/Winter collection conceived as a love letter to the sensory energy and beautiful chaos of the South Asian bazaar. Inspired by historic markets such as Lahore’s Shah Alam, the collection translated vivid colour, layered textures, domestic objects and the visual rhythm of market life into fashion. Everyday utilitarian textiles and references from the South Asian home were shown alongside vintage, hand-embellished panels more than three decades old.
Designer Showcase
The final presentation of Day 2 brought together four independent designer voices, spanning womenswear rooted in agency and self-expression, contemporary craft, dark menswear and an unconventional exploration of instinct and curiosity.
Parishae Adnan presented Ikhtiaar, an exploration of women’s agency, empowerment and freedom of self-expression. A palette dominated by black and charcoal grey was punctuated by metallic silver embellishments, chains, oversized medallions, ornate jewellery and richly textured surfaces. Sculpted waistcoats, voluminous trousers, dramatic gowns, sweeping skirts and commanding outerwear balanced sharp tailoring with movement and fluidity.
DUNO by Hassan & Yahsir Waheed brought a contemporary perspective to traditional Pakistani craftsmanship, asking how techniques practised by generations of karigars can be rebuilt for the way people dress today. The collection deconstructed and studied traditional stitches, weaves and details before translating them into modern silhouettes, from city-ready kurtas to travel-friendly co-ords and statement dressing. Reflecting the Yin-Yang philosophy in the brand’s identity, the collection embraced the coexistence of desi and global, and old and new.
Emraan Rajput presented After Dark, a statement in black where modern menswear, high fashion, street style and timeless tailoring converged. The collection explored Korean-inspired and Renaissance jackets, long winter coats, formal and dinner suits, alongside relaxed baggy and oversized silhouettes. Rich wool fabrics, distinctive cuts and layered proportions created a winter language, while sequins, diamond-like stones and intricate threadwork introduced flashes of light against the darkness.
Jugnu Studios by Hussain Rehar closed Day 2 with RABBITS WITH FLOWERS, a collection conceived around oddities, unexpected encounters and the instinctive pleasure of allowing curiosity to lead. Rather than following a conventional narrative, the collection embraced unlikely combinations, contrasts and spontaneous ideas, inviting the audience into the creative world of Jugnu Studios.
With the conclusion of the Designer Showcase, Day 2 of LAAM Fashion Week Season 2 came to a close after a programme that moved from manufacturing and retail-ready fashion to established high-street businesses and independent designer voices.
