The 3rd Pakistan International Tourism Conference 2025 convened at the Best Western Premier Islamabad with a clear focus on expanding Pakistan tourism and attracting fresh investment. Organized by Raja Rauf, CEO of Brain Designer, the event gathered public and private stakeholders to discuss practical steps for developing infrastructure and tourism-friendly facilities across the country.
Sardar Yasir Ilyas, National Coordinator to the Prime Minister on Tourism, addressed delegates on Pakistan’s immense tourism potential, outlining initiatives to improve connectivity, hospitality standards and regulatory support. His remarks underscored the need for coordinated action to translate Pakistan tourism opportunities into sustainable economic returns for local communities.
State Minister Mubarak Zeb Khan attended in special presence, and the conference hosted distinguished international representatives including the Ambassador of Indonesia and the Deputy Ambassador of Malaysia, who signaled interest in collaborative ventures. Guests of honor included Tariq Jadoon, Vice President of FPCCI, alongside Sardar Saqib Nasim, President of RCSTSI, Dost Ali Jan, Senior Vice President RCSTSI, and Asif Javed, Vice President RCSTSI, who all emphasized the role of industry partnerships in opening new markets.
The conference agenda prioritized showcasing Pakistan’s diverse tourism assets while promoting policies to attract domestic and foreign investment, strengthen stakeholder collaboration and advance sustainable tourism practices. RCSTSI’s active participation highlighted its commitment to advancing Pakistan tourism through advocacy, partnership building and support for investor-friendly initiatives that benefit both urban and rural destinations.
