Day 2 at ITB Berlin saw sustained momentum as the Pakistan Pavilion hosted a steady stream of B2B meetings and networking sessions, drawing the attention of global tour operators, media and travel professionals.
The Pakistan Pavilion, organized by the Pakistan Tourism Development Corporation in collaboration with provincial tourism departments and the private sector, presented a curated programme that highlighted the country’s breathtaking landscapes, rich cultural heritage and growing adventure tourism offerings. Delegates engaged with representatives from multiple markets to explore partnerships and tourism packages.
Visitors at the Pakistan Pavilion responded enthusiastically to displays and conversations around touring opportunities and investment potential, reinforcing Pakistan’s emerging profile as a must-visit destination. The engagement with international buyers and journalists is seen as a timely boost for promoting sustainable tourism links and private sector collaboration.
Organisers said the pavilion will continue to facilitate meetings and media interactions throughout the fair, using the platform to amplify Pakistan Pavilion messaging and build on the positive international interest witnessed on Day 2.
