Dun & Bradstreet has secured the TRUSTe Responsible AI Certification from TrustArc for the second consecutive year following an independent assessment of the company’s AI governance and oversight practices.
This year’s certification applies to a wider scope of Dun & Bradstreet’s client-facing AI applications as well as internal systems, with the evaluation focused on how organisations manage the development and use of AI systems and on responsible deployment and risk management.
Artificial intelligence is integrated across Dun & Bradstreet’s core solutions to support business decision-making. The company applies structured governance frameworks to guide how these technologies are developed and used, aiming to maintain alignment with Responsible AI principles and data stewardship requirements.
The certification reflects ongoing efforts to formalise controls around the use of artificial intelligence as its role within business operations continues to expand. Dun & Bradstreet Pakistan, operating under Dun & Bradstreet South Asia Middle East Ltd., is advancing digital transformation through AI-driven solutions that will help organisations across the market with enhanced business intelligence and data-driven decision-making.
Leveraging Dun & Bradstreet’s global database of more than 600 million business entities, the global recognition reinforces the company’s commitment to applying trusted data and advanced analytics responsibly across its international network.
