Karachi, September 8, 2026: Bank Alfalah has expanded the fashion category on AlfaMall by entering into new partnerships with prominent Pakistani designers, offering customers access to premium fashion through Buy Now, Pay Later (BNPL) and installment options.
According to the bank, the expanded portfolio includes Mohsin Naveed Ranjha (MNR), Shamael Ansari, Annus Abrar, Rang Rasiya, Mariyam D. Rizwan, Sadaf Fawad Khan and other renowned names in Pakistan’s fashion industry.
Customers can purchase eligible products using any credit card on installment plans of three, six, nine and 12 months. Selected products are also available on 0% markup plans, subject to applicable terms and conditions.
AlfaMall Fashion brings together luxury pret, bridal wear, festive collections, menswear, jewellery and lifestyle products on a single digital platform. The expansion is aimed at broadening nationwide access to Pakistani fashion brands while providing customers with additional payment options for eligible purchases.
Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, said AlfaMall Fashion reflected the bank’s view of the future of e-commerce as “curated, connected, and built around customer choice.”
“As an e-commerce platform backed by Bank Alfalah, it brings Pakistan's leading designer labels and premium collections together with secure payments, Buy Now, Pay Later, and domestic and worldwide delivery for our customers. Through this integrated ecosystem, we are expanding customer access, enabling financial flexibility, and creating global growth opportunities for Pakistan’s fashion industry,” he said.
As part of the campaign, actor Sanam Saeed has collaborated with AlfaMall Fashion to showcase designs from Zainab Salman, Mohsin Naveed Ranjha, Mariyam D. Rizwan, Zainab Chottani and Sadaf Fawad Khan. The campaign highlights a range of contemporary Pakistani fashion available through the platform.
The fashion expansion builds on AlfaMall’s wider digital commerce offering, which includes electronics, home appliances, mobile phones, bikes and mobility, home and living, lifestyle products and a dedicated wellness category. The platform combines digital transactions with financing options for eligible Bank Alfalah customers.
