RAWALPINDI: Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with the Directorate of Agriculture Extension, organised a wheat awareness campaign at Village Pial near Rawat in District Rawalpindi to educate farmers about modern agricultural practices and measures to improve wheat production.
Addressing the farmers, PMAS-AAUR Vice Chancellor Prof Dr Qamar-uz-Zaman said the university was committed to supporting the farming community through research, innovation and modern agricultural technologies.
He said increasing agricultural productivity required the adoption of modern techniques and scientific approaches. He particularly underlined the importance of precision agriculture, saying developed countries were increasingly using advanced agricultural technologies to optimise resources and enhance crop productivity.
Prof Dr Qamar-uz-Zaman encouraged farmers to benefit from modern agricultural knowledge and techniques. He also informed the participants that the university had initiated a dedicated Farmers’ Call Center to facilitate the farming community by providing guidance and addressing their agricultural queries and concerns.
Divisional Director Agriculture Extension Shahid Bukhari also addressed the gathering and highlighted the initiatives of the Agriculture Department for the welfare of farmers.
He said the department was providing substantial financial support through interest-free loans to help farmers improve crop production. He added that the Agriculture Extension Department was committed to facilitating farmers in all aspects of agricultural activities and addressing their issues on a regular basis.
The campaign reflected the shared commitment of PMAS-AAUR and the Agriculture Extension Department to strengthening the agricultural sector through farmer education, institutional collaboration, modern technology and improved agricultural practices.
