tapmad has rolled out Pakistan’s first vertical streaming option for live sports, tailored for mobile-first viewers who prefer consuming events without rotating their screens. The new vertical streaming experience is designed to deliver smooth access to live action and key moments while keeping viewing quality intact on smaller screens.
Built around a People First, Technology First philosophy, the platform combines advanced streaming infrastructure with user-centric design. tapmad’s move responds to changing viewer habits and aims to make sports content more convenient and immersive for audiences across Pakistan.
tapmad CEO Yassir Pasha said, “As we keep innovating and bringing top-quality experiences to our audiences, this launch reflects our commitment to using cutting-edge technology to strengthen our platform and raise the standard of sports entertainment in the region.” The feature lets fans follow matches on the go, prioritizing comfort and immediacy without compromising on broadcast standards.
COO Aly Rana added, “At tapmad, we put people and technology first. This launch represents a significant step in our mission to innovate, using advanced technology to make sports content more accessible, engaging, and enjoyable for fans across Pakistan.” The vertical streaming rollout underscores tapmad’s focus on accessibility and engagement for mobile viewers.
By introducing vertical streaming, tapmad reinforces its position as a digital innovator in Pakistan’s sports streaming landscape. Continued investment in streaming technology and user-focused solutions aims to keep delivering premium, accessible and engaging sports content to audiences nationwide.
