TCL has named Arsenal forward Bukayo Saka as its brand ambassador, strengthening a partnership that already sees the company serving as Arsenal’s Official Global Consumer Electronics Partner.
The collaboration is being showcased through the new campaign “Inspire Greatness, together”, which highlights how football unites people through moments on and off the pitch. The campaign underscores the role of shared emotions, connections and everyday rituals in shaping what greatness means for fans around the world.
Ms. Sunny Yang, General Manager of TCL Middle East & Africa Business Group, said she was proud to welcome Bukayo Saka to the TCL family and noted that his hard work, humility and authenticity reflect the brand’s values of discipline, long-term commitment and meaningful connection. Saka’s profile and story are central to the campaign’s message.
The partnership spans both Arsenal’s men’s and women’s first teams and aims to integrate TCL technology into the fan experience through content, storytelling and immersive viewing formats. As a global leader in Mini LED and ultra-large TVs, TCL plans to place Bukayo Saka at the heart of initiatives that connect the game with Arsenal’s worldwide supporter base.
For Pakistani supporters, the announcement means more accessible content and enhanced viewing experiences tied to the club and the player. TCL’s global campaign and regional activities are expected to offer fans in Pakistan new ways to engage with Arsenal and follow Bukayo Saka’s journey on and off the pitch.
By combining a multi-year partnership with a high-profile ambassador, TCL is positioning its technology and storytelling to celebrate the communities that live football every day, with Bukayo Saka embodying the connection between performance and the everyday rituals that unite fans.
