Small and medium-sized enterprises (SMEs) across Eastern Europe, the Middle East and Africa (EEMEA) are looking towards growth while also preparing for the pressures that come with new opportunities, according to Mastercard’s Dreamonomics report.
The report provides a global view of the factors reshaping how SMEs perceive and approach growth. It found that SMEs in the EEMEA region are among the most likely to prioritise faster growth, even at the expense of stability. They are also among the most likely to be using cybersecurity tools.
According to the findings, 59 per cent of SMEs in EEMEA said they prioritise stability and predictability over fast growth, compared with seven in 10 globally. More than half, or 54 per cent, said they would rather build deeper customer relationships than reach as many customers as possible.
Cybersecurity has emerged as a key area of focus for small businesses in the region. The report said 78 per cent of SMEs in EEMEA prioritise protection from cyber threats, while 42 per cent already use cybersecurity tools — the highest share among all regions surveyed.
The report also found that SMEs in EEMEA are leaning into new technologies. Some 77 per cent said they were excited about the potential of artificial intelligence for their businesses, compared with 70 per cent globally. Interest was particularly strong in fraud and security protection, where 49 per cent of SMEs in EEMEA saw potential, compared with 41 per cent globally.
SMEs in the region are also more likely to use emerging payment methods, including cryptocurrency and stablecoins, the report said.
“Across the EEMEA region it’s inspiring to see how small businesses keep pursuing ambitious dreams to grow into their full potential. Mastercard’s infrastructure enables them to continue embracing new technologies towards realizing those dreams. This research shows that many are embracing new technologies, adopting digital assets and prioritizing AI-powered security protection. We believe in the power of technology, continuous digital advancement and partnership to create progress, build trust and support their growth,” said Onur Kursun, executive vice president, Commercial and New Payment Flows, EEMEA, Mastercard.
Earlier this year, in response to instability in the Middle East, Mastercard launched Built Small. Moving Strong., a regional resilience and support programme aimed at helping SMEs navigate rising costs, supply chain issues and economic changes.
The programme has brought together an ecosystem-led approach combining financial tools and digital enablement to help SMEs maintain continuity and strengthen long-term resilience. The platform also supports Mastercard’s commitment to connect and protect 500 million people and small businesses on their pathways to financial health by 2030.
Mastercard said that as small businesses prepare for the next phase of growth, it is offering insights, tools and solutions to help SMEs power payments, protect operations and support business growth.
