Adamjee Life Assurance Company Limited unveiled Adamjee Life Digital in Lahore, introducing a mobile platform that aims to transform how customers across Pakistan access and manage insurance. The Adamjee Life Digital app is available on the App Store and Google Play and creates a self-service insurance ecosystem that reduces reliance on branch visits and manual processes.
Through Adamjee Life Digital, existing policyholders can view and manage policy details, receive continuous policy updates, make online payments, submit and track claims, securely store documents and monitor fund performance. Prospective customers can explore Takaful and conventional insurance plans, compare features with in-app tools, use financial calculators and complete membership purchases directly on their smartphones.
The platform also includes online appointment booking and integrated customer feedback to streamline service delivery, while eligible Gold and Platinum customers gain access to Orbis Rewards, the company’s loyalty programme offering discounts and benefits across health, lifestyle and education partner networks.
Athar Chaudhry, Director Information Solutions & Technologies at Adamjee Life, said “At Adamjee Life, innovation is only meaningful when it is entirely secure. The launch of Adamjee Life Digital represents a major leap in our digital transformation, engineered specifically to give customers complete control over their insurance portfolios anytime, anywhere. Because this platform is backed by our ISO 27001:2022 certification, our users can interact with us with absolute peace of mind, knowing their personal and financial data is safeguarded by the highest international security standards. We are proud to set a new benchmark for trust and technology in Pakistan’s insurance sector”.
The rollout of Adamjee Life Digital marks a key milestone in the company’s broader digital strategy to improve accessibility and customer experience, and is positioned to reshape how Pakistanis engage with insurance and financial protection.
