RAWALPINDI: Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with the Directorate of Agriculture Extension Rawalpindi, has launched the Wheat Campaign 2026-27 for the Pothohar region to promote modern wheat production technologies, create awareness among farmers and enhance crop productivity.
The inaugural ceremony was presided over by PMAS-AAUR Vice Chancellor Prof Dr Qamar uz Zaman, who formally inaugurated the campaign.
Speaking on the occasion, Prof Dr Qamar uz Zaman emphasised the active involvement of university students in the wheat campaign. He said students had an important role in creating awareness among farmers, taking part in field-level extension activities and promoting the adoption of modern and improved agricultural practices.
He encouraged students to engage with farming communities and use their knowledge and skills to contribute to increasing agricultural productivity.
Dean Faculty of Agriculture Prof Dr M Azam Khan stressed the need for strong coordination between the university and the Agriculture Extension Department for effective implementation and wider outreach of improved farming technologies.
Director Agriculture Extension Rawalpindi Shahid Iftikhar Bukhari briefed the participants on the objectives, planned activities and implementation strategy of the campaign. He highlighted the importance of engaging farmers and ensuring timely dissemination of modern wheat production techniques.
Under the campaign, the university and the Agriculture Extension Department will jointly conduct awareness and outreach activities across the Pothohar region and provide technical guidance to farmers throughout the 2026-27 wheat season.
The event concluded with an awareness walk to highlight the importance of improved wheat production practices.
