LAHORE: ETS, a global education and talent solutions organisation and creator of the TOEFL iBT test, hosted a TOEFL Experience Day in Lahore on September 17, bringing together 140 participants from Pakistan’s English-language training and education community.
The event marked ETS’s first official in-person TOEFL Experience Day in Pakistan. Participants included English-language trainers, TOEFL preparation professionals, counsellors, educators and channel partners.
Led by ETS experts and senior leaders from its South Asia team, the structured training introduced participants to the four strategic pillars of TOEFL: Fair, Agile, Smart and Tailored, known as FAST.
The programme also provided guidance on the four skills assessed in the TOEFL iBT test — Reading, Writing, Speaking and Listening. The sessions were aimed at helping participants understand the enhanced test format, delivery and assessment approach, clarify test-related queries and align their preparation practices more closely with the test.
Participants were provided official TOEFL preparation and classroom-support resources, including the TOEFL Overview Booklet, lesson plans, a study planner, access to TOEFL Practice Online and the pocket edition of the TOEFL Guide. According to ETS, the resources were designed to help trainers and counsellors convert the technical insights from the programme into structured preparation support for test takers.
Pakistan remains a high-potential outbound education market, supported by sustained interest in international higher education and rising demand for English-language proficiency certification. ETS currently operates 10 TOEFL test centres in Pakistan.
The TOEFL iBT Home Edition also extends access for eligible test takers beyond major cities. ETS is working with 100 channel partners in Pakistan to build awareness through student sessions, seminars and local engagement.
Speaking on the occasion, Karan Lalit, Executive Director, South Asia, TOEFL and GRE, ETS, said Pakistan was an important market for international education, with students increasingly evaluating destinations through academic quality, career outcomes and long-term mobility.
“Trainers and counsellors are central to helping them navigate these choices and prepare effectively. Through the TOEFL Experience Day in Lahore, we brought official test information and ETS’s assessment expertise directly to those who guide students every day,” he said.
“By strengthening their understanding of the enhanced TOEFL iBT test, we aim to support more informed preparation and help students access a wider range of international education opportunities,” he added.
ETS said the TOEFL Experience Day reflected its continued engagement with Pakistan’s trainer and education community. The organisation said direct access to official test information, technical guidance and preparation resources would strengthen support available to students and help them approach the TOEFL iBT test and their international education journey with greater clarity and confidence.
Further information about the TOEFL iBT test, preparation resources and registration is available at www.ets.org/toefl.
