Karachi, September 23, 2025 — National Bank of Pakistan has been honoured with the UnionPay International Award for Strategic Contribution – Marketing Promotion, presented by Mr. Nadeem Haroon, Country Head UPI for Pakistan, Qatar, Bahrain and Afghanistan, to Mr. Rehmat Ali Hasnie, President and CEO of NBP. The recognition highlights NBP’s successful collaboration to expand card usage and digital engagement nationwide.
Senior NBP leadership joined the celebration, including Mr. Adnan Nasir, SEVP and Chief Digital Officer; Mr. Fouad Farrukh, SEVP and Group Chief of Aitemaad Islamic Banking; Mr. Faisal Ahmed Topra, SEVP Retail Banking; Mr. Imran Farooqui, SEVP and Group Chief Operations; and Mr. Nabeel Aslam, SVP and Wing Head Cards. Representing UnionPay International were Mr. Kashif Ali, Head of Business Development for Pakistan and Bahrain, and Mr. Muhammad Ali Abbas, Senior Manager for Pakistan, Afghanistan and Qatar, while Mr. Fahad Mahmood, CEO of Decagon Pakistan (Pvt.) Ltd, was also present.
The award recognises NBP’s marketing partnership with Golootlo, Pakistan’s leading discount platform that offers more than 30,000 merchant discounts across the country. Through this tie-up NBP has rolled out multiple impactful campaigns for staff and customers that have driven debit card usage, encouraged digital adoption and increased customer engagement across urban and regional markets.
This marks NBP’s fifth major recognition from UnionPay International, following earlier awards for Highest Debit Card Issuance, Highest POS Spend, Highest Number of Active POS Users and Highest Virtual Cards. The NBP UnionPay Award underscores the bank’s continued role in advancing digital banking innovation, customer convenience and targeted marketing initiatives that benefit consumers across Pakistan.
